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MTG Studios becomes Nice Entertainment

Patrick SvenskThe Modern Times Group has rebranded its content division MTG Studios as Nice Entertainment Group.

Scandi broadcast group MTG said the new branding reflected the enlargement of the content group in the past year. MTG beat rivals to a deal for Scandi super indie group Nice Entertainment last September and that brand will now cover the whole group.

The Nice Entertainment Group now comprises production and distribution brands including: DRG, Strix Television, Paprika Latino, Novemberfilm, Redaktörerna, Monster, One Big Happy Family, Playroom, Rakett, Titan, Baluba, Nice Drama, Moskito, Production House, Grillifilms and Gong.

Patrick Svensk (pictured), MTG’s executive VP, content will chairman and CEO of Nice Entertainment Group. Morten Aass, who was CEO of Nice in its previous form, becomes vice chairman and CEO of branded and events under the new structure.

Patrick Svensk said: “This change indicates what we are all about – recognising the importance of brand identity and ensuring that our customers identify with the fantastic entertainment experiences that we are creating and crafting every day.”