Jakob Mejlhede has been named chief content officer of Modern Times Group’s next-generation division, MTGx.
He will remain as senior VP, acquisitions and production at MTG, a buying role he has held for several years.
The new role will see him secure volume deals and other content agreements for MTG’s digital platforms, which include the popular VOD service Viaplay.
“MTGx will be a lighthouse within digital content development and I am honoured to be an active part in shaping the future of digital content,” said Mejlhede.
“As a group MTG has access to the best content in the world and one of MTGx missions is to fully utilise the potential across all the new and exciting platforms, to take the viewer and user experience to the next level.”
MTG launched last year with the stated mission to acts an “accelerator and enabling hub for Modern Times Group’s digital planning and execution”.