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Imira toons arrive on Movistar TV

Lucky FredTween series Lola & Virginia and splastick short-form comedy Larva are among Imira Entertainment-sold toons heading to the Movistar España VOD platform.

Also part of the deal are Vitaminix and season one of Lucky Fred.

All four series are now available to subscribers of Movistar, which is owned by telco Telefónica and operates across TV, computers and mobile and tablet devices.

“Imira Entertainment is committed to catering for new opportunities opening up with non-traditional platforms and this deal with Telefónica represents the buying potential of these new platforms,” said Sergi Reitg, CEO of Barcelona-based Imira.