Zhang is CEO and chairman of the China-based and Nasdaq-listed Sohu, and will give a ‘Media Mastermind’ keynote.
It has also licensed the US Rising Star talent show, and with the acquisition of The Ellen DeGeneres Show from Warner Bros., became the the first Chinese video platform to pick up a US-produced talk show.
Zhang will speak to MIPCOM delegates at 5.20pm on the second day of the market in Cannes (Tuesday, October 14).
In related news, Jill Wilfert, VP, global licensing and entertainment, at Lego has been confirmed as a Media Mastermind keynote speaker. She will also speak on the Tuesday, telling delegates how the toy bricks brand has expanded into the content world.