Sports and music pay TV channels provider Trace has named a COO for its African operations.
Victor Bannerman-Chedid will work alongside Trace’s existing management in a new role team while expanding its operations in African operations.
He joins from mobile phone operator Airtel, where he was most recently acting marketing director, Airtel Zambia. He has also worked with Airtel in Nigeria and Vodafone.
Trace, which operates five thematic channels across 130 territories, mainly in EMEA, has made Africa a priority since being taken over by European broadcast group Modern Times Group earlier this year, in a deal first revealed by TBI.
“Trace is a phenomenal and vibrant brand and an important player in the African media industry,” Bannerman-Chedid. “I am extremely excited to be a part of its bright future.”