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Mid East paycaster welcomes Yourfamily

Low-cost Middle East pay TV service provider My-HD has added German kids channel Yourfamily to its programming line-up.

Paul RobinsonYour Family Entertainment-owned kids channels Yourfamily and RiC TV have focused on expanding international distribution since the company hired former KidsCo CEO Paul Robinson (pictured) earlier this year to drive the international rollout of the channels beyond their core German-language markets.

Yourfamily provides a mix of animated and live action shows aimed at 3-13 year-olds including Fix & Foxi, Enid Blyton and Digswell.

“Our new partnership with YFE comes at a perfect time, when children are on their school holidays and have more time to watch TV. The collaboration also demonstrates our commitment to bringing the best in children’s entertainment to our ever-growing base of subscribers,” said Cliff Nelson, CEO of My-HD.

“We are very excited to be launching yourfamily in the MENA region through My-HD, the leading Pay-TV provider in the Arab world,” said Stefan Piëch, CEO of YFE.

“Since 2007, yourfamily has been broadcasting high-quality productions that encourage creativity and language fluency among children. We are confident that families in the MENA region will appreciate the availability of this new channel in their homes.”