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SVT Play added to Apple TV

Swedish on-demand service SVT Play is now available in the Scandinavian territory through the Apple TV platform.

Lena GlaserSVT play is one of two major on-demand brands Swedish pubcaster SVT offers viewers, and provides on-demand programming and live TV.

It has now been added to the Apple TV streaming content bouquet.

“We are constantly working to make our programmes and services accessible to the audience,” said SVT’s director of interactive platforms Lena Glaser (pictured).

“That we are now on the Apple TV is another step in our efforts to offer our selection when, where and how the audience wants.”

Over in Norway, pubcaster NRK has been added to Apple TV’s offer, according to local tech website Mac1.

Read an in-depth interview with Lena Glaser from TBI’s Buyers Briefing Digital Season here