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Amazon bags Panda, Penguins in UK deal

Kung-Fu-Panda_1000Amazon’s streaming service Prime Instant Video has secured six American titles from Viacom International Media Networks for its UK operation.

The shows are Awkward, Kung Fu Panda (pictured), Legend of Awesomeness, Penguins of Madagascar, Winx Club, Legend of Korra and The Hard Times of RJ Berger.

Also included in the multi-year agreement are the non-exclusive renewal of thousands of episodes of show such as Dora the Explorer and Avatar: The Last Airbender.

Viacom International Media Networks, Viacom’s global arm, sells the shows across the world.

“With hugely popular shows available to stream unlimitedly ranging from family friendly Penguins of Madagascar to American teen comedy Awkward, there’s something to suit every age group, taste and mood,” said Amazon’s director of content strategy Chris Bird. “Varied, quality content is our top priority so we’re always looking out for opportunities to forge partnerships which help make this possible.”

The news comes as Amazon announced the launch of Amazon Fire TV in the UK.