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FremantleMedia and 360 Powwow pact

The Latin America division of FremantleMedia and US and Latin America-based prodco 360 Powwow have joined forces and will codevelop original Spanish-language programming.

The pair said they will create Lat Am-focused content across the lifestyle, entertainment and scripted categories. Production and distribution group FremantleMedia will sell the content that comes out of the partnership internationally.

As one of their first projects, FremantleMedia and Powwow will work with fashion expert, and Project Runway judge, Nina Garcia, on new fashion formats.

Adrian Santucho, CEO FremantleMedia Latin America said: “A partnership between FremantleMedia Latin America and Powwow creates an exciting opportunity to offer innovative content for the US Hispanic and Latin American markets.”

Daniel Gutman, CEO of Powwow added: “The strategic alliance with FremantleMedia Latin America is in line with our mission to develop the best quality content with the most talented people in our industry.”