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Bravo taps NBC News exec for digital role

US cable channel Bravo has named an exec from NBCUniversal stablemate NBC News as its digital boss.

Jonathan Hills is taking up the post of VP, digital media at the NBCU Cable Entertainment Group channel. He was previously VP, operations at NBC News Digital.

In the new role, UK-born Hills will lead Bravo’s audience engagement strategy and be responsible for growing digital business through new consumer-targeted products.

He will report to Lisa Hsia, executive VP, digital for Bravo and Oxygen Media.

“Jonathan is a dynamic digital leader with an excellent track record in driving content initiatives that produce increased audience engagement,” said Hsia. “He is at the cutting edge of the latest multiplatform trends, making him an outstanding addition to the Bravo team.”