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Year in Review, part three: 2015

Year_in_review_pt3-1This week, executives from across the board have revealed the moments that defined the industry for the industry and their companies. In the final part of TBI’s Year in Review special, top names predict the big news we’ll be bringing to you throughout 2015.

 

OTT players acquiring production companies or even one of the tech companies like Facebook, Google, Apple or Microsoft doing that. Everybody wants content

– Chris Bonney, CEO of rights, Cineflix Media

 

“Linear TV will remain important as a way of building brands and raising awareness as content becomes available in a number of ways alongside its original broadcast”
– David Johnson, CEO, Compact Media Group

“A big new format is due to be a worldwide hit; I hope it’s one of ours”
– Jeremy Fox, CEO, DRG

“Live specials will continue to be a force in global television and the stakes will be raised even higher”
– Kirstie McLure, managing director, Pioneer Productions

 

Audience measurement will finally reflect true audience behaviour and capture more of digital and on-demand viewing. How we view content has changed dramatically, and we need to see the full picture

– Nadine Nohr, ex-CEO, Shine International

 

“The 4K format has the potential to become the new standard in television”
– Vanessa Shapiro, executive VP, MarVista Entertainment

“The transition from ‘must-see’ TV to the ‘must-share’ experience. As technology adapts to consumer behaviour, migrating from the living room to the tablet or mobile device, the trend will be audience engagement through dynamic content”
– Craig Cegielski, executive VP, scripted programming and development, FremantleMedia North America

“Increased investment in drama and scripted content”
– Alon Shtruzman, CEO, Keshet International

 

We believe hybrids will be big in 2015, formats that revolutionise existing genres for today’s modern audiences by bringing new creative twists and cost-effective production methods

– Christian Baumard, co-founder, Kabo Family & Kabo International

 

“Fixed-rig meets reality”
– Danny Fenton, CEO, Zig Zag Productions

“There are cautionary signs that the perennial assumption that ad-revenue will always grow in spite of loss of audience share is dangerous”
– Rod Perth, president, NATPE

“Docs will need to be bigger to make an impact because there is so much competition. Broadcasters need films that can generate press and deliver big audiences. Smaller films will be harder to place”
– David Cornwall, managing director, Scorpion TV

“Although scripted binge-viewing is still at the core of non-linear business models, there is a heightened pressure to entice an audience that is tired of the emotional commitment it takes to follow a series from start to finish”
– Bo Steheimer, Off the Fence