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ITV Studios strikes Efman production deal

The US division of ITV Studios has inked an overall deal with veteran producer Mark Efman.

The deal between ITV Studios America and Efman will see the producer develop and produce non-scripted content through his Big Energy Productions banner.

Efman’s recent projects include Cedric’s Barber Battle, a reality competition show starring Cedric The Entertainer, which will air this spring on the CW broadcast network.

Before launching Big Energy he was a partner in MarkMark Productions and the indie’s credits included IFC’s Z Rock and MTV’s Nick Cannon Short Circuitz.

“I’m excited to have Mark bring his unique sense of programming to add to our continually expanding slate,” said Bruce Robertson, executive VP of creative strategy, ITV Studios America. “His track record just in the last year is a testament to the breadth of content that he’s able to craft.”