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Nigeria takes on ‘first’ Spanish drama

THE-TIME-IN-BETWEEN_regularSpanish-language drama The Time in Between is to premiere on My TV More in Nigeria this week.

The show’s producer and distributor, Boomerang TV International, claims this is the first time a Spanish drama will be broadcast in an English-speaking African country. It debuts in a 10pm slot tomorrow (January 23).

Following its debut, it will air in Thursday and Friday primetime slots.

The Antena 3 drama was a huge hit in Spain when it launched in 2013 with an average 27.8% share, and has subsequently sold into the US via VOD service Hulu.

French distributor acquired rights for various French-speaking European territories, while RTL1 and RTL2 bought it in Croatia, as did a Romanian free TV channel, LifeStyle Network in the Philippines and MTVA in Hungary. It will also air in Finland, and debuted in Mediaset in Italy and TVI in Portugal.

In Latin America it is on Netflix, ¡Hola! TV and Chile’s TVN. Boomerang said companies in Russia, Serbia, Bosnia, Montenegro, Macedonia and Slovenia are also close to finalising rights agreements.