Henrik Ravn has been appointed COO and chief commercial officer of the German-speaking broadcast operations of ProSiebenSat.1.
He joins the German broadcast group having left Discovery late last year amid a restructure at the factual channels giant that saw his responsibilities fall to Dee Forbes, who became Discovery Networks Northern Europe president and managing director.
At ProSiebenSat.1 Ravn will oversee the core free-to-air business as well as work across new pay TV initiatives. He will report directly to company CEO Thomas Ebeling.
The media company said that Ravn’s appointment will not affect its existing management structure. Wolfgang Link, head of the management board of ProSiebenSat.1 TV Deutschland, and Thomas Wagner, head of the management board of subsidiary SevenOne Media, will both continue in their roles after Ravn joins P7S1.
Ravn ran P7S1’s northern Europe business, SBS, from 2009 to 2013. When that was acquired by Discovery he became CEO of Discovery Nordic and Scandinavian channels business SBS Discovery Media.
P7S1 CEO Thomas Ebeling said: “I am delighted that we have brought Henrik Ravn, a proven TV expert, back into our company. He brings with him great experience in distribution and marketing as well as digital know-how.”
P7S1 posted full-year results this morning. It reported a 10.4% increase in revenues of €2.9 billion (US$3.3 billion) and EBITDA profit was up 7.2% at €847.3 million.