Swedish free and pay TV commercial broadcaster TV4 Group has named Anton Glanzelius as the new channel manager for on-demand service TV4 Play.
Glanzelius has worked alongside TV4 channel director Mathias Berg on developing an ad-funded digital video offering for TV4 since last autumn. His new post is a new role.
TV4 said requests on TV4 Play for the first 12 weeks of the year were up 84% compared with the same period last year. Glanzelius will be charged with strengthening the service’s position in the advertising-supported VOD market.
The AVOD service provided by TV4 Play has been developed as a complementary offering to TV4’s SVOD service, marketed under the C More brand.
A number of shows have debut on TV4 Play over the last year, including Unga Föräldrar (Young Parents), Brynolf & Ljung and Baren.
Glanzelius will retain his existing role of deputy channel director for TV4 Group, reporting to Berg, who will take on additional responsibility for planning.
#NatGeo orders string of #drama & #factual titles @PlimsollProds https://t.co/ipuXT9OwYT
19 April 2018 @ 18:10:00 UTC
#Sky reported a 10% increase in earnings for the nine months to March 31, despite what CEO Jeremy Darroch (left) de hhttps://t.co/h3xDEXJodD
19 April 2018 @ 17:40:00 UTC
ICYMI: @BT premieres #TheTerror on @YouTube in #UK first https://t.co/X96EyI5Dpe
19 April 2018 @ 17:10:00 UTC
#Fulwell73, the producer of #JamesCorden's #LateLateShow and #RoastBattle, is expanding its development team with t hhttps://t.co/yjiuxNzCaq
19 April 2018 @ 16:50:00 UTC
#DHXMedia is set to reshuffle its senior team after its co-founder, president and COO, Steven DeNure has announced hhttps://t.co/HfKlpfKzdc
19 April 2018 @ 16:20:00 UTC
