The doc, about life on entrepreneur Richard Branson’s Caribbean paradise Necker Island, took just under three million viewers in the UK in BBC Two primetime on January 6.
HTI’s head of sales, Sarah Tong, notes it was also a leading progamme on catch-up service BBC iPlayer. “The ratings show there is a fascination with the Branson family, and also with that island,” she adds.
The ultra-luxury Necker is famous as a playground of the rich and famous – Princess Diana, Nelson Mandela and Kate Winslet are known visitors (the latter was present when a fire nearly gutted the island last year, an incident referenced in the show).
The fly-on-the-wall doc focuses on those island guests – who often “don’t come across as the typical people you might expect to holiday on Necker”, says Tong – and the staff working on the island.
“It’s an amazing place, but it delves a bit deeper into the lives of the people,” Tong says.
Though not a hard-hitting exposé, she adds that it plays to natural curiosity that surrounds the notion of “where you would holiday if money was no object”.
HTI, which sells the doc via its first-look deal with UK producer Plum Pictures – has closed deals with Foxtel in Australia, Choice in New Zealand, DR in Denmark, Medialaan in Belgium and SBS Discovery in Norway, with interest registered in across Europe, in Asia and in Canada.
The show: Billionaire’s Paradise: Inside Necker Island
The producer: Plum Pictures
The distributor: Hat Trick International
The broadcaster: BBC Two (UK)
The concept: An exclusive behind-the-scenes look at business mogul Richard Branson’s fantasy island