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Keshet plans to Trade Up in Cannes

Trade Up Key Image 240dpi ver 2  finalKeshet International is to launch trivia game show format Trade Up at MIPTV.

The global arm of Israeli broadcaster Keshet will also take cultire clash comedy format Imported to market.

Trade Up sees two families arrive at a huge hangar filled with cars of increasing value, answering questions while seated in vehicle of their dreams to order to win their at the expense of the other team.

Imported follows an Israeli footballer that is scouted by Chelsea Football Club and moves to England with his oddball family, only to find things not quite as glamorous as expected.

KI will sell it as a 9x26mins finished series and a format.