Warner Bros. International Television Production has acquired production rights in Belgium and the Netherlands to Red Arrow International format Real Men.
The show, debuting today at MIPTV, has also gone to FremantleMedia Finland and Nordisk Film TV in Sweden.
In Denmark, where it debuted, the show boosted its channel slot on DR1 by 80%. It follows five regular men that embark on an ultimate health transformation journey.
Fjernsynsforeningen created the format alongside Danish pubcaster DR.