The Turkish-originated format has a son choose a dish for his wife and mother to prepare before deciding which is the best version.
In Israel, it has been optioned by Imagine Media Group and will air on Channel 20. In Greece, Alfa TV will screen a local version of the format.
Global Agency has already sold the format into Russia and Ukraine among other territories.
Izzet Pinto, CEO of Global Agency, said of the deal: “The biggest rivalry in life is always between the bride and the mother-in-law. Bringing them together and having the son as judge creates an incredible madness and fun on TV.”