Axel Boehm joins from Red Arrow International and becomes senior VP, sales, overseeing the EMEA sales team at Sonar. At Red Arrow he was VP, sales, Europe.
Boehm will report to Marielle Zuccarelli, executive vice president, international distribution.
The second hire sees Patrick Phelan drafted in as VP, international sales. He will oversee sales to central and eastern Europe, Russia and CIS, the Middle East and Israel.
At Studiocanal TV he had been senior sales manager since 2009. He will be based in Munich and report to Boehm.
Studiocanal TV is the new sales and marketing arm of French firm Studiocanal’s television division, and sells shows from Germany-based Tandem Productions, Scandinavia’s SAM and the UK’s Red Production Company.
“These new additions to our sales team correspond to Sonar’s rapidly expanding slate of original programming either scheduled for air, in production or in development,” said Zuccarelli.
“The appointments of Axel and Patrick are critical in ensuring that we are able to meet the needs of our customers throughout the world.”
Sonar’s slate includes Eli Roth’s Mena Suvari demon hunter series South of Hell (pictured). Upcoming titles include MTV’s The Shannara Chronicles and Tom Hardy series Taboo.