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Emily Whinnett joins Cake

EmilyKids content distributor Cake has hired Emily Whinnett as vice president of creative.

In the new role she will work across the Cake slate of shows, working with creative director and CEO Tom van Waveren.

Whinnet joined Soho Square Productions last year as director of programmes.

Prior to that she had been at Fifi and the Flowertots prodco Chapman, where she was director of production and development before the firm’s closure in 2012, and then was at Lily’s Driftwood Bay prodco Sixteen South.

Whinnett said this morning: “I’m delighted to be joining Tom and his fantastic team at Cake. With such a varied and exciting development slate, I’m looking forward to getting started.”