Greece-based Antenna Group has acquired a controlling stake in Serbian free-to-air broadcaster B92.
Financial terms of the deal were not disclosed, but it means B92 will sit alongside Antenna’s free TV, pay TV, radio, television distribution, magazine, publishing, music, digital, telecoms and educational assets.
B92 is a news-focused general television channel, which recorded the highest level of growth in the Serbian FTA market last year.
Antenna, which operates channels in five southeast European markets, already owns another Serbian channel, PRVA.
“I strongly believe in the future of Serbia, a country in which we have experienced tremendous growth, having turned PRVA into the strongest media company in Serbia and Montenegro,” said Antenna CEO Theodore Kryiakou.
“Antenna Group sees B92 as an exciting investment opportunity and we continue to seek similar ones in the European media sector, in countries where the regulatory authorities have strong working relationships with investors such as Serbia.”
Antenna’s managing director is Peter Smith (pictured), the former NBCUniversal International and Cineflix Studios president.