Turkish format breaks Chinese streaming records

Turkish-devised variety show Is That Really Your Voice? has broken Chinese online video viewing records on leading platform iQiyi.

The show launched on August 5 and has, according to creator Global Agency, become the most-watched online show in Chinese history with the first five episodes clocking up nearly 235 million views to date. The show will run to 24 episodes.

Created by Global Agency founder Izzet Pinto, the variety format sees a jury guessing who the best singer is judging purely on their physical appearance and performance as their voices are not heard.

“I am pretty sure that everybody will be raving about Is That Really Your Voice? at MIPCOM this year. I believe it will create big buzz and a huge demand from the sector,” said Pinto, Global Agency’s CEO.

“The reason we trust the show that much is because of its originality; it is a comedy format based upon music. It is a pure variety programme that can easily adapt to suit every territory’s schedule and the show is great for distribution. We hope to see many different versions of the show after China.”