Channel 4 has ordered All Hail the Veil, a new reality competition series from Half Yard Productions.
US prodco Half Yard makes Say Yes to the Dress, and its daytime show for UK broadcaster Chanel 4 will follow a bride as she seeks out the perfect wedding dress.
Channel 4 head of daytime David Sayer said: “This is a really fun new bridal format for the UK and a great addition to Channel 4’s daytime slate. With no end of options of bridal gowns out there, the series will capture all the emotions and dramas of finding that perfect dress.”
Half Yard is backed by Red Arrow. Its production credits include TLC’s I Found the Gown and Randy to the Rescue, History’s How the States Got Their Shapes, Animal Planet’s Hillbilly Hardfishin’ and Discovery’s American Loggers.
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