Endemol Shine sticks NYLON Content deal

Endemol Shine North America has inked a development deal and co-representation with digital media group NYLON Content.

Adrian Sexton croppedESNA’s Endemol Beyond USA division is teaming with Just Entertainment Studios and NYLON for the exclusive pact, which includes a first-look deal for both Endemol Beyond USA and NYLON programming.

ESNA and Just, who partnered back in July on a separate development deal, has a first-look deal at developing NYLON shows for scripted, unscripted and digital projects.

Endemol Beyond USA and NYLON will cross-distribute and cross-promote content across their various operating platforms, which include YouTube, Facebook and Vessel.

They will also work together on a long-form series about NYLON, which focuses on digital, video, e-commerce, live events and print assets on pop culture, music, entertainment and fashion for millennial women.

Furthermore, NYLON will be a launch partner on Just’s upcoming e-commerce series She’s Gotta Have It, which is being co-developed with Endemol Beyond’s ICON Network.

“Working with two massively successful partners like Endemol Beyond USA and Just Entertainment creates unique opportunities to expand on powerful existing franchises and build exciting new ones,” said NYLON CEO Paul Greenberg. “We can all expand our distribution and continue to reach our audiences wherever they are.”

Just CEO Justin Hochberg described Greenberg as a “digital maverick”, while Endemol Beyond USA’s interim president, Adrian Sexton (pictured), said: “Both our premium lifestyle network ICON and upcoming pop culture-focused network LOOKSY fit seamlessly with NYLON’s popular multi-media and magazine efforts and we look forward to discovering innovative new content and creators together.”