Kids VOD service hits Comcast

Edisons Secret LabGenius Brands International has launched its new on-demand service Kid Genius on Comcast in the US, taking it into 21 million US pay TV homes.

GBI is the content company run by kids TV veteran and former DIC boss Andy Heyward, and Kid Genius is its new free, ad-supported VOD brand.

Launching on cabler Comcast’s Xfinity On Demand platform, Kid Genius will carry GBI animated series including Thomas Edison’s Secret Lab (pictured), Stan Lee’s Mighty 7 and Secret Millionaires Club.

Other titles include Where on Earth is Carmen Santiago and Dennis the Menace.

“Kid Genius is a tremendous freeresource for parents in the 21 million homes it reaches initially through Xfinity On Demand as it is an easily accessible, definitive source for quality children’s content any time of day or night,” said GBI’s senior VP, global distribution sales, Andrew Berman.

“We have sought out content that is complementary to GBI’s content with a purpose mission to ensure that we are engaging as well as entertaining our young viewers and imparting valuable lessons delivered in fun, adventurous situations by endearing characters. We believe kids will want to watch these programs and parents can feel good about allowing their kids to enjoy them.”