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TV remains the dominant platform for millennials

TV remains the dominant video platform across all demographics, with millennials still spending 80% of their video time with TV, according to the Video Advertising Bureau.

The US-based VAB’s second quarter Multi-Screen Insights report claims that TV still commands 90% of total video viewing time and that among teens and young adults “TV is still the principal viewing platform.”

However, the migration of video viewers from computer to smartphone has also accelerated, with a 16% increase in smartphone video consumption and an 8% drop in consumers watching video on computers, according to the report.

The VAB said that smartphone apps and web use is driven by both young and old viewers, across all ethnicities, but that the largest increases in multimedia usage was among younger consumers.