ITV-owned Talpa launched the format at MIPCOM and free-to-air broadcaster VTM is the first confirmed buyer.
In the show, children hang wishes in a ‘wishing tree’, the twist being the wish is not for themselves but for a person they think deserves it.
The Wishing Tree launched in May 2015 on RTL4 in a Thursdays 8.30PM slot. It achieved an average market share of 21.4% in the key 20-49 demo, a increase of 10% on slot average. Free-to-air channel RTL4 has renewed the show for a second season.
Talpa head of global sales, Gepke Nederlof, said: “In the current television landscape, viewers are in need of uplifting shows with a positive vibe. This works perfectly with our approach to ‘emotainment’ shows like The Wishing Tree, moving formats that are able to touch viewers with their pure nature.”
Endemol Shine Group seeks $4bn sale https://t.co/ZgZYvCYgyk
20 June 2018 @ 12:15:00 UTC