Deutsche Telekom-owned telco T-Mobile is allowing some of its US customers to watch content from a range of SVOD and streaming services outside of their regular data plans.
From Sunday (November 15) T-Mobile customers – on the relevant contracts – will be able to watch Netflix, Showtime, WatchESPN and Hulu on their mobile devices without using data in their plans, or incurring charges.
T-Mobile unveiled the plan yesterday under the ‘Binge On’ moniker, amid a wider initiative to offer its customers more data in their packages.
John Legere, president and CEO of T-Mobile said: “With Binge On, video streams free from 24 streaming services to start, and more to come. Only T-Mobile would find a way for customers to watch unlimited HBO, Hulu, Netflix, Sling TV and more… without eating into their LTE data, while the Duopoly is squeezing consumers with overage fees and over-buying. T-Mobile is un-leashing entertainment and giving customers exactly what they want.”
The full roster of streaming services available via Binge On is: Crackle, Encore, ESPN, Fox Sports, Fox Sports Go, HBO Now, HBO Go, Hulu, MLB, Movieplex, NBC Sports, Netflix, Sling TV, Sling Box, Showtime, Starz, T-Mobile TV, Univision Deportes, Ustream, Vessel, Vevo and Vudu.
The telco said it plans to add more streaming services to the line up, noting it is free for video providers to join and any that meet the relevant technical requirements can become part of the initiative.
Customers need subscriptions, where applicable, to the streaming services and that is not included in T-Mobile’s offer. The telco has, however, teamed with Sling TV to offer a 30% discount on the Best of Live TV service to T-Mobile customers on the Simple Choice tier.
“With Binge On, no one pays—not the customers, not the video streaming services—and everyone wins,” said Legere.