News


AB launching kids pay channel and SVOD

Kids-logo-460_2France’s AB Group will launch a kids educational channel and associated subscription video-on-demand service in February.

mon science et vieMon Science et Vie Junior is being created in partnership with Italian publishing outfit Mondadori, and is based on a magazine of the same name, which sells about 170,000 copies a month in France.

The service, aimed at 12-15 year-olds, will launch with operator Orange in mid-February as part of its Family Max bouquet, and with Bouygues Telecom in March as part of its Basic Miami Box service.

Mon Science et Vie Junior comprises a linear channel and subscription video-on-demand service. Users can create their own profile and watch shows such as L’Esprit Sorcier (pictured). The service will also include a recommendation engine that will highlight shows according to users’ previous viewing habits.

lesprit sorcierThe service will offer short-form programming for the most part. Shows will include Les Chronique de Dr. Nozman, about inventions and twentieth century technology innovations, Le Bonne Leçon de M. Kapich, which is designed to enable kids to learn and memorise simple concepts and take on challenges and 3D science programme La Tour Des Sciences.

Short-form content includes climate-focused Sachez-le!, and microbiology-focused La Nuit du Vivant: Voyage au Coeur de la Pourriture.

Other flagship shows will include Origines, about the origin of technologies and inventions, Précision: Comment Tout Mesurer? about scientific experimentation and measurement, and Les Miracles du Quotidien, about how everyday objects and materials have changed people’s lives.

Separately, AB Group is also launching true crime channel Crime District in February.

The service will be available on Orange’s platform as of mid-February. Shows include I Survived and The First 48.