The FremantleMedia-backed MCN said it was a ‘pet annoyance’ that YouTube stats are thin on the ground, or out of date, so it was releasing its own research, based on tracking 1.5 million YouTube channels.
The Germany-based firm said that, across these channels, 32 million videos were available and there were 2.9 trillion views in 2015.
In terms of the YouTubers and channels with the most subs, Pewdiepie came out top, ahead of Holasoygerman in second. Smosh was ranked third, ahead of Nigahiga and Jennamarbles respectively.
On terms of YouTube channels from existing brands, RedBull won out, with 4.8 million subs and 342 million video views in 2015. It added 884,000 subs last year.
The PlayStation YouTube channel was second, with 3.9 million subs and 324 million views through the year. It added 1.2 million subs.