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Endemol Shine hires Lat Am sales director

Endemol Shine has recruited Luciana Nogueira as sales director, Latin America.

Cathy Payne newIn the newly-created role, she joins from Media Mundi Brasil, where she was international distribution manager.

She will report to Veronique Verges, ESI’s senior VP, Latin America and US Hispanic, who already handles sales into the region and Brazil.

The new recruit starts this month, and will based in Sao Paulo.

Cathy Payne (right), chief executive of Endemol Shine International said: “Luciana’s wealth of experience in the industry and throughout the region will be a great asset in further building our presence throughout Lat Am.”