Red Arrow International has recruited Shirley Bowers as its VP of sales and acquisitions for North America.
Based in New York, Bowers will report to Bo Stehmeier, who joined Red Arrow at the start of the year.
Bowers joins the ProSiebenSat.1 company from Fox’s international division, where she was director, global content. Prior to that she was Fox-owned National Geographic.
At Red Arrow she will oversee US and Canada sales, and work with the acquisitions team on scripted and unscripted magazine.
She replaces Joseph Quan, who has left the business.
Henrik Pabst, managing director of Red Arrow International said: “Red Arrow as a group now has seven production companies based in the US, and as we continue to grow as both a producer and distributor, Shirley’s relationships with North American broadcasters, platforms and producers will prove invaluable.”
Bowers added: “I am delighted to be joining Red Arrow International at this fascinating time for the company. Their growth across scripted, factual and formats, working for traditional TV broadcasters and new platforms, plays to my interests and strengths.”