Discovery will launch Seeker, a new online platform that it will programme with 250 new pieces of video content a month.
Seeker.com will roll out in May and will bring Discovery’s existing online brands – DNews, TestTube, Seeker Stories, Revision3 – under one umbrella.
It will have original ‘socially driven content’ targeting millennials. There will be web-docs, live online events and daily episodes of established Discovery franchises.
“For seekers, success isn’t gauged by a checking off items on a bucket list or climbing the corporate ladder; rather, it is measured by understanding and participating in the world around you, by constantly evolving,” said Suzanne Kolb, executive VP and general manager of Discovery Digital Networks.
The launch line-up will include Seeker Sabbatical in which some of the web’s biggest personalities are taken on a once-in-a- lifetime travel experience.
There will also be original virtual reality content, presented through the Seeker VR brand.
Under the Seeker Docs banner there will be a slate of short form factual specials and series. The first projects will include a show on South African all-female anti-poaching group the Black Mambas.
Seeker Live will be the brand for liver events. The first if these will include live science experiments and Jason Silva philosophising from one of his outdoor adventures.
Seeker’s creation marks one of the first major developments since former E! chief Kolb joined Discovery Digital Networkslast year.