Critical Content has teamed with Machinima and the pair will jointly work up new drama and unscripted projects.
Critical is the prodco that Tom Forman and Andrew Marcus created after the pair separated what was Relativity TV from the Relativity Media group. It will work with gaming and digital content programmer and MCN operator Machinima on new projects for linear and digital platforms.
Some of the new shows will be funded by channels and others by brands and advertisers.
“Machinima’s content is smart, loud, different, and always well-executed,” Tom Forman said. “That’s exactly the kind of stuff we love and make at Critical Content.”
Machinima CEO Chad Gutstein added: “Machinima succeeds in our quest to bring the best gaming and fandom entertainment to Millennial audiences because we work with the most talented people in the world.”
“That’s why we are so excited to announce this co-production partnership with Tom, Andrew and the team at Critical Content – they have a proven track record as world-class producers.”