Endemol Beyond USA has hired Maker Studios’ Todd Barrish to become its executive VP, creative partnerships.
The move reunites him with Bonnie Pan, who joined Endemol Beyond USA as president last month after leaving Maker, where she was EVP, programming.
Barrish will lead all content licensing, commercial partnerships and branded entertainment initiatives in his new post.
“As we look to build on Beyond’s initial success, Todd’s wealth of experience, passion for storytelling and industry relationships will play a critical role in our continued growth,” said Pan.
Endemol Beyond USA sits within the Endemol Shine North America branch of the Endemol Shine Group, though is officially a subsidiary of Europe-based Endemol Shine Beyond.
The hire is the latest personnel change at Endemol Beyond, coming after global managing director Georg Ramme left the business he launched in Germany in 2012. Michael Kollatschny and Endemol Shine group director of commercial and strategy Wim Ponnet took over his local and international duties.
New management was also installed in the UK, where Endemol Beyond UK and ChannelFlip both operate under the Endemol Shine Beyond UK banner, with Randel Bryan installed as director of content and strategy and Caroline Reik becoming commercial director.
Endemol Shine Beyond USA’s assets include the Icon lifestyle network, esports and gaming net Smasher and content with rapper Pitbull.
“The opportunity to mesh true creative prowess with brand narratives, while leveraging Endemol Shine’s exceptional catalogue, is truly unparalleled,” said Barrish, who before Maker worked at Digital Broadcasting Group and Google’s rich media team.