The Pablo Escobar-inspired drama was streaming service Netflix’s first big Spanish-language – or more accurately Spanish and English-language – play and its success in Spain is therefore unsurprising.
Spanish viewers also love a prison drama.
Locked Up on Antena 3 has gone on to sell well internationally, and Netflix’s Orange is the new Black ranks as the second most popular digital offering.
The popularity of Narcos and Orange is the New Black is such that they also make the overall in-demand top ten, beating US network TV juggernauts The Big Bang Theory and Grey’s Anatomy.
Netflix originals make up the bulk of the digital top ten, with Hulu’s time-travel drama 11.22.63, and hit Amazon comedy Transparent the only exceptions.
HBO programming chief Michael Lombardo may have fallen on his sword in the past few days, but he can claim to have been in charge when HBO launched global mega hit Game of Thrones.
The fantasy epic was by some distance the most in-demand show, registering twice the numbers of second-placed The Walking Dead, another international smash hit.
In third Pretty Little Liars shows Spanish viewers’ fondness for mystery drama and the US cable show is very much in demand. Fans will need to make the most of the current season of the show, however, as Freeforma (fka ABC Family), has cancelled it.
Showtime’s gothic horror Penny Dreadful ranks fourth, ahead of Fear the Walking Dead. Norse warriors also make the list with MGM-distributed Vikings placed seventh.
*Source and methodology: Parrot Analytics assesses demand for popular shows through various ‘demand expression platforms’ including social-media and photo-sharing platforms such as Facebook and Instagram, blogging and microblogging platforms such as Tumblr, wikis and informational sites, peer-to-peer protocols and file-sharing platforms. Parrot’s artificial-intelligence systems assess billions of data points to reach the overall demand rating