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DHX and Dentsu ink Mega deal

Kids-logo-460_2Japan’s Dentsu and Canada’s DHX are joining forces on a new Mega Man series.

mega manThe animated show, based on the Capcom videogame character, will be co-distributed by the pair, with each handling different territories and regions.

Dentsu will handle sales in Asia and DHX will sell the series in the US, in association with Dentsu Entertainment USA.

DHX will also distribute in all other international territories.

The Mega Man games franchise started out in the 1980s, runs to over 50 titles, and has spawned several TV offerings including Mega Man and MegaMan NT Warrior.

The new show, slated to deliver next year, will coincide with the brand’s thirtieth anniversary.

DHX runs channels in Canada as well as producing and distributing kids content.

Chief content officer, Asaph Fipke, said: “This is yet another deal born of our strategy of teaming up with leading companies on high-profile kids’ brands that we can leverage across our platform of production, distribution, licensing and broadcast.

“We see this as an excellent opportunity to build on the rich legacy of the Mega Man video game series and introduce the famous boy robot to a whole new generation of kids worldwide.”

Dentsu Entertainment USA chief executive Yuichi Kinoshita added: “Mega Man has a rare, nearly three-decade-long tradition with fans. We are excited to work with DHX to bring this newly imagined version of a long-beloved character back to the global marketplace.”

The new series will, Dentsu and DHX said, target 6-to-9s and older Mega Man fans.