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Simon’s Cat visits Sesame Street

Kids-logo-460_2Simons Cat ElmoEndemol Shine UK-owned digital brand Simon’s Cat and Elmo from kids series Sesame Street are combining for two videos that will play on YouTube.

This is part of Sesame Street’s ‘Love to Learn’ campaign, which will see a Elmo videos exploring a topic each month along with YouTube brand stars such as Rosanna Pansino and Jérôme Jarre.

The Simon’s Cat videos, focused on the topic of animals, debut today on the Sesame Street and Simon’s Cat YouTube channels, and will run to around two minutes each.

“I grew up watching Sesame Street and the chance to get to work with one of the best loved characters in the show was a fantastic opportunity,” said Simon’s Cat creator Simon Torfield. “Simon’s Cat’s slapstick comedy has a lot in common with the humour of Sesame Street and I think the two sit together really well.”

Torfield sold the company behind the online brand – which has 3.9 million YouTube subscribers, scored more than 766 million views, and has expanded into longer form series development and books – to Endemol Shine Group’s British arm last year.