American VOD service Hulu has bought the first five seasons of Billy on the Street, the truTV variety sketch comedy.
The deal gives the broadcaster-backed service the 42 episodes already produced, and season five episodes made available after its full season run on cable channel truTV next year.
The format stars comedian Billy Eichner, who takes to the streets of New York to challenge the unwitting public and celebrities to take on ludicrous tasks and Q&As.
This comes after Hulu struck a content agreement with truTV parent Turner Broadcasting System last year.
“As an incredibly popular and creatively-inventive show in truTV’s portfolio, Billy on the Street has cultivated a passionate fan base that actively seeks out the show and embraces Billy’s unique comedic talent and obsession with pop culture,” said Chris Linn, president of truTV.
“This partnership with Hulu gives us a great opportunity to both super-serve those existing fans and also introduce the show and our network to new audiences.”