Muscle Beach, will see “a colourful tribe of lost souls struggle to reinvent themselves by bench-pressing their way to a bigger, better American dream, no matter what the cost”.
News of series has emerged in the same week another famous bodybuilder-turned-actor, Arnold Schwarzenegger, reportedly had another Venice Beach-inspired strongman drama, Pump, signed up for development at CBS Television Studios.
NBCUniversal-owned USA, America’s leading cable channel, has put Muscle Beach into development at its Universal Cable Productions sister.
Seven Bucks Productions, the prodco that multi-hyphenate Johnson runs with his ex-wife Dany Garcia, will coproduce the planned hour-long with Beau Flynn’s FlynnPictureCo. The two companies worked together to sell movie Alpha Squad 7 to DreamWorks earlier this year.
Jeremiah Friedman (The Karate Kid 2) and Nick Palmer (One Angry Dwarf) are attached as writers, with the pair executive producing along with Flynn, Johnson and Garcia. Hiram Garcia and Brian Gewirtz will produce for Seven Bucks and Wendy Jacobson.
Flynn and Johnson also recent wrapped upcoming feature film Baywatch and are about to begin shooting action flick Rampage.
“Seven Bucks continues to team up with the best partners in the business to produce an entertaining series that stays true to our brand and delves into an iconic time in bodybuilding and Venice Beach culture – the eighties,” said Johnson.