BBC Worldwide has appointed David Hanono as its programme sales boss for Lat Am.
An existing exec at Worldwide, Hanono has been upped from VP, digital and advertising sales. He will continue to run ad sales in the region for the commercial arm of the UK pubcaster.
Anna Gordon, executive managing director of BBC Worldwide, Latin America & US Hispanic, said: “It is essential to have a leader capable of integrating the team and driving new business opportunities. In this sense, David is an excellent asset to the team of BBC Worldwide leaders.”
Hanono added: “Latin America and the Hispanic market in the United States are very dynamic and important regions for BBC Worldwide.
“I’m incredibly excited about the challenge and the business opportunities that exist in the region. I hope to help build new partnerships and to strengthen existing ones.”
Prior to Worldwide Hanono was at Univision, Lucent Technologies and NEC.