ProSieben bought Parship, which operates the Parship and ElitePartner brands, from its private equity owners for €100 million (US$111.7 million).
The company has been aggressively reorganising and expanding its digital business and has set itself the goal of generating revenues of €1.5 billion from this unit in 2018.
It has also bought the price comparison website Verivok and travel site Etraveli in the past year.
Gunnar Wiedenfels, CFO of ProSiebenSat.1 Media, said: “Following the Verivox and Etraveli acquisitions, the acquisition of the majority interest in Parship Elite Group is the third large bolt-on acquisition for ProSiebenSat.1 Group within the last twleve months, marking another important milestone to achieving our objective of building a profitably growing digital business footprint outside classical TV advertising.
Broadcasters buying websites is an international trend. Last week Australian free-TV broadcaster Nine made an offer for the CarAdvice.com site.