Content Media has brought in Tom Bairstow as vice president, sales and distribution.
The new recruit, who was most recently at Sony Pictures Television, will be based in London and cover sales across all platforms to French-speaking Europe and Africa, Japan, Asia, Israel and Middle East.
Content recently brought together its film and TV sales operations, and Bairstow will sell movies and small-screen fare, as well as digital content.
At SPT he was executive director, distribution at Nordics and the Benelux region. His departure from the studio was first reported by TBI, and came amid wider changes at SPT.
At Content, he will report to executive VP, sales and distribution, Jonathan Ford.
In other changes at the company, Vicky Ryan has been promoted to executive VP, commercial affairs and Jennifer Brinkworth to EVP, marketing and communications.
“I’m very pleased to welcome Tom to the Content team, and congratulate Vicky and Jennifer on these key promotions,” said Greg Phillips, president, distribution at Content.
“Our sales and servicing teams are now very well-positioned to work seamlessly across film, television and digital distribution, ensuring we continue to maximise the efficiency and success of our titles on the global stage.”