Intact Media boosted by thematic channels

Romania’s Intact Media Group saw its market share grow significantly last year, boosted by its growing thematic channel portfolio.

Intact said that almost ten million Romanians watched its channels daily for at least one minute during 2016, with seven million tuning in during primetime.

The group said that its market share for the whole day across all channels grew by 5% in December and by 9% by prime time compared to the same month the previous year.

Flagship channel Antena 1 grew its prime time share by 14% for the year, while its share across the whole day by 10%. About 8.1 million Romanians tuned into the channel each day.

The group’s news channel, Antena 3, was watched by over 3.8 million Romanians each day, with over 3.8 million tuning in daily, rising to 4.3 million during prime time in December.

Showbiz channel Antena Stars was watched by 3.2 million daily for the whole day during 2016, placing it among the country’s top 10 channels, boosted by the popularity of shows such as Vedetelionul, Star Awards, Răi da’ Buni and Dosarele VIP.

Women’s oriented Happy Channel also boosted its showing, with a 67% increase in its prime time share and a 56% boost in its whole day showing.

Youth channel Zu TV doubled its audience in December, according to the group.