Jackson’s Magnify staffs up

Formats-headerAndrea Jackson’s distribution company Magnify Media has added two execs to its sales team.

Sarah DigginsSarah Diggins (left) and Natalia Sterlikova have joined the UK-based firm and will cover format and tape sales in Asia and the Middle East respectively.

The hires effectively double the size of Magnifgy’s team, with the new recruits working alongside Cecilia Ingebrigtsen, who manages sales to Germany and Sweden, and Simone de Pruyssenaere de la Woestijne, who oversees the Benelux, Italy, Spain and France.

Natalia SterlikovaDiggins joins from All3Media International, having previously worked at BBC Worldwide and Leopard Films among others.

Sterlikova (right) will be based in Berlin and comes to Magnify from FremantleMedia. She has previously worked at DRG and All3Media International.

Magnify said the new hires come as it gears up for expansion and an acquisitions drive. Jackson (left) was the formats boss at DRG, leaving in 2015 going on to create Magnify.

Andrea Jackson new“After a year of hard graft establishing Magnify as a source of fresh and distinctive content, our slate is getting buyers talking,’ she said today.

“I’m immensely proud of what we have achieved so far and, as we embark on a significant acquisitions push, we need to build our team of extraordinary people to get to the next level.

“Natalia and Sarah have the skills, experience and contacts in their territories to help us realise our ambition – which is to grow our carefully curated catalogue with programmes and formats we love, working always with people we like, ensuring the best exploitation of rights for our rights owners.”