Multichannel network AwesomenessTV has opened a UK office and hired NBCUniversal and Red Bull Media House executives to staff it.
Zachary Slatter has been hired as head of European distribution, while Mark Joseph has been named managing director of Europe.
This comes soon after Awesomeness signed a production and distribution deal with UK broadcaster ITV.
Slatter previously worked at NBCU, which now houses AwesomenessTV as a part owner along with Verizon and Hearst. Having been VP, international new media in EMEA at the Comcast entertainment unit, he will now oversee content distribution, brand partnerships with channels and other on-demand platforms, market-entry strategy and international expansion.
He will report to Rebecca Glashow, head of worldwide distribution.
Joseph had been with Red Bull since 2011, most recently as director, commercial distribution and partnerships.
He will now lead Awesomeness’s activities in Europe. He reports Awesomeness chief digital office Kelly Day.