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ITV preps 360-degree Grand National

UK broadcaster ITV will have virtual reality highlights of the iconic Grand National horse race.

It has partnered with VR prodco VR City and media agency Goodstuff for the VR racing. The race takes place this Saturday and will be available in VR the following day. The 360-video will be on ITV’s YouTube and Facebook pages.
Ed Ross, Head of Marketing and Media at ITV says: “One of the aims of ITV Racing’s on-air coverage is to give viewers ‘the best seat in the house’, and this exciting VR highlights package will immerse consumers in the unique live event atmosphere The Randox Health Grand National creates.”

Ash Cowan, co-founder of VR City, adds: “Bringing VR City’s market-leading expertise of live and fast turnaround high quality VR production for major events to ITV’s first-class horse racing coverage means that hours after seeing the race on TV fans can experience a totally unique and immersive view point, bringing them even closer to the people’s race and all it has to offer.”

ITV recently won the rights to the Grand National having, this year, had horse racing on its air for the first time in over 30 years.