Hertel (pictured) will lead a new TV world sales division at Bavaria, which will be known as Bavaria Media International.
Previously, he headed the international sales operations at Tele München Group for eight years.
Before he worked at Telepool in Munich in various positions. His professional career began at the international TV sales division at Bavaria under the leadership of sales veteran Rosemarie Dermühl.
Dr. Rolf Moser, CEO of Bavaria, said: “We are happy to have won Carlos Hertel, a former ‘Bavarian’, to revive Bavaria’s legendary sales tradition. His multi-linguistic skills, his extensive branch network and long lasting experience in international distribution, qualify him as the ideal head of our new international sales division.”
Hertel said: “I’m very happy to return to Bavaria and I’m looking forward to this exciting task. Given the extensive and attractive library of rights at Bavaria Media and our great team, I’m confident that we can tie in with and further expand prior successes.”