FremantleMedia International (FMI) has appointed Katrina Neylon to the role of executive vice president of global content.
TBI revealed this past Monday that Neylon had departed her former role as EVP of international sales and marketing at Studiocanal at the end of July.
Neylon begins her new role in September, where she will manage the existing global content team and oversee the acquisition strategy for all scripted and non-scripted programming for FMI with a look at generating strong commercial returns for partners.
Her appointment comes after former EVP of global scripted and factual Georgia Brown recently took up a new post as director of original televison for Amazon.
She will report to FMI’s CEO, Jens Richter, and with the team work with a mix of third-party and in-house producers to invest, develop and acquire content that complement’s FMI’s current pipeline.
Richter said: “We are thrilled to welcome Katrina to FMI. With a standout reputation, in-depth industry knowledge, as well as fantastic producer relationships, Katrina is the ideal executive to lead our global content team.
“Katrina’s extensive experience of complex deal making and commercial acumen will be key to continuing our business growth strategy.”
Neylon said: “FremantleMedia International has an established reputation for high-end quality content and I look forward to working with the team to build upon their ambitious plans of working with the best producer and writer talent in the business.”
At Studiocanal, Neylon oversaw the global sales strategy for the company’s TV production slate and drove global and multi-territory deals. Beatriz Campos has become head of international sales since her departure.
Prior to her position at Studiocanal, Neylon was SVP of sales, EMEA at Shine International where she managed the EMEA sales team.
Neylon has also held sales and management roles at Disney ABC International Television and Twentieth Century Fox International Television.